Trade Marketing Manager

Our client is in the agri-food sector

Mission/Purpose of role

To design, drive and coordinate the promotional strategies of the company’s operative and account plans, in accordance with the Marketing plans and the guidelines of their superior, to reach the set objectives for sales, share and category management.

Main responsibilities

• Manage the Trade Marketing Budget
• Develop the promotional policy and annual action plans with partners in line with the company's marketing strategy
• Ensure the relationship with partners and suppliers
• Work in close collaboration with the sales force and the marketing department
• Propose an annual Trade plan and ensure its implementation,
• Provide feedback on the market by making regular visits to the Points of sale,
• Ensure the proper execution of the PLV
• Follow up and set up promotions in the Points of sale

Key competencies

• Initiative and creativity
• Result and Responsibility
• Analytical capacity
• Negociation
• Adaptability
• Planning and organisation
• Leadership and developing collaborators

KPIs

• Value added reports
• Minimize forward buying
• Promotions efficiency
• Market share
• Investment x account
• Shelf plans and distribution improvements.
• Category management

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