Trade Marketing Manager

Mission/Purpose of role

To design, drive and coordinate the promotional strategies of the company’s operative and account plans, in accordance with the Marketing plans and the guidelines of their superior, to reach the set objectives for sales, share and category management.

Main responsibilities

Manage the Trade Marketing Budget
Develop the promotional policy and annual action plans with partners in line with the company's marketing strategy
Ensure the relationship with partners and suppliers
Work in close collaboration with the sales force and the marketing department
Propose an annual Trade plan and ensure its implementation,
Provide feedback on the market by making regular visits to the Points of sale,
Ensure the proper execution of the PLV
Follow up and set up promotions in the Points of sale

Key competencies

Initiative and creativity
Result and Responsibility
Analytical capacity
Negociation
Adaptability
Planning and organisation
Leadership and developing collaborators

KPIs
Value added reports
Minimize forward buying
Promotions efficiency
Market share
Investment x account
Shelf plans and distribution improvements.
Category management